The Feiyue (Flying forward) sneaker first appeared in china during the 1920s, the very same time as the birth of the countries now infamous communist party, indeed the sneaker could be considered the peoples shoe due to its popularity with all social classes. The brand commercially came to the attention of the European public in 2006 after enthusiastic French lifestyle entrepreneurs brought the rights from its then Chinese owners.

Since emigrating to western control, the brand has grown and expanded significantly following an ethos of blending western urban culture with the vintage and authentic charm associated with the brands humble founding.

Continuing the owners passion and enthusiasm for urban culture, Feiyue has expanded on its collaboration with globally renowned contemporary artists. Most recently they have worked with mysterious French designer and artist Steph.Cop (co-founder of Homecore and Lady Soul), who influenced by his most recent work, has created a limited edition collaboration based on the Feiyue Lo and 10N 28E silhouettes.

Cop recently released a series of oversized wooden sculptures carved by a chainsaw entitled “Wooden ARO” which was exhibited in various venues around France.

To purchase Cop’s “Mother Nature’s gifts” inspired Feiyue sneakers, simply visit the online store here or if you’re a fellow Londoner then you can visit the Hentsch Man pop-up shop until December 23rd (Unit 15, Princes Arcade).

Official Brand Background
Originating in Shanghai, the Feiyue sneaker first appeared in the 1920s. This small shoe made of light material that has guided the paths of all social classes in China, has crossed continents, arriving in Europe in 2006, where it was picked up by a team of French enthusiasts, fascinated by sneakers and urban culture.

Losing nothing of its vintage and authentic charm, Feiyue has undergone a series of transformations. With gradual evolution of practices, blending in French and international influences, the brand is now set to conquer the walkways of Western cities.

Considerable work has been conducted on improving quality standards: with a complete revision of the original form and more carefully selected materials, the resulting shoe combines aesthetics with durability. With these modifications complete, the very first collection was launched in France in February 2006. Since then, Feiyue has seen many different varieties and is constantly changing – its name in Chinese pronounced “Fei-ue”, means “Flying Forward”…Innovative models are this constantly appearing sporting new colours and new materials.

Fascinated by urban art, music and travel, the team intuitively follows its day-to-day fancies to enhance the Feiyue range, following no specifications on trends or other preliminary studies. Memories, images, impressions and moods, picked up along their travels, permanently mesh and enhance the brand’s identity. This philosophy of opening up the mind to the world at large and researching new models is a source of inspiration for all the diverse, eclectic creations, of both the shoes themselves and their visual enhancement.